FLY TO_

product promo

role:

photographer
animator

Personal Best (one of the ad agency I worked at :))) used to launch their own special products on each of their anniversaries. I took part in their 3rd launching campaign “FLY TO_” as an animator and photographer.

Inspired by the traditional toy bamboo dragonfly, the team designed the dessert cutlery set that comes with animal shaped stands. The idea behind the campaign was to  remind people to withdraw from their daily hustles now and then; to let their minds wander to where their dreams started. A tea break on a long busy day is the perfect time to “fly” to where their hearts belong.