JUST EAT
X SQUID GAME 2
To celebrate the launch of Squid Game 2 on Netflix, Just Eat brought the world of Squid Game into real life, with a campaign that delivered food, heat, and chaos straight to fans' doorsteps.
── 2024
role:
motion designe
graphic designe
illustration
motion designe
graphic designe
illustration
I was involved from pitch to final delivery, contributing across concept, motion design, illustration, and the visual direction of a real-world restaurant pop-up. From designing playful prop posters to crafting scroll-stopping motion assets, the goal was to create an experience that felt immersive, intriguing, and unmistakably Squid Game.
The campaign came to life across multiple touchpoints, from broadcast and digital to social, and culminated in a fully branded restaurant pop-up inside Squid Game 2: The Rave (headlined by Peggy Gou!!).
Inspired by Korean street food markets, we designed everything from prop posters and stickers to neon signage, custom seating, wall graphics, and even napkin holders. The result was an immersive dining experience packed with food, music, and plenty of red tracksuits.
