WISE
MONEY TALKS

I had the pleasure of working on this Wise YouTube Ad Campaign, an innovative project that stands at the intersection of creativity and tech. We developed a unique process to animate custom characters on international currencies, seamlessly blending AI driven visuals with the realism of live action performance capture.

role:
graphic design
motion design
genAI

Did you know that most banks hide fees in their exchange rates? So whether you’re sending or spending abroad, doing it with your bank card could be risky.

The thing is, money can be confusing. So who’s better positioned to tell you how to treat it properly… than your money itself?

Money Talks brings your cash to life, explaining the benefits of using Wise. You could say, your money wants Wise.

This project was a technical powerhouse, designed to explain hidden bank fees with unparalleled clarity.

It required us to develop a unique hybrid pipeline: We started with bespoke currency design based on the Wise brand, then used gen AI to generate and animate these currency characters, grounding their performances with real actors' motion and professional voice work. This unique blend created a dynamic, relatable, and technically next-level ad experience.

Enjoy the full videos below <3

Design:
Jonathan Shaw-Di-Doi
Jack Pearson
Junyan Liu
Simone Vulcano
Thomas Groves
Jaime Rivera
Ruban Yogaratnam

Production:
Hannah de Búrca Dowd
Jonathan Augustus
Hans Willers

Creative:
Sasha Jackson
Adam Conley

Accounts:
Duncan Birch
Alex Duns
Steph Jory
Aine Collins